Business Plan

Amanda, Nikita and I are all in charge of writing the business plan, I have been writing step 1&2, Amanda step 3 and Nikita has been writing step 4&5. It has been quite challenging writing the business plan as I didn't realise how much actually goes into a business as I've never thought about it in great detail before. Writing the business plan has made me realise how good our brand could be or how good the idea actually is, it has also made us as a group think in more detail at areas of our brand that we need to make stronger and pay more attention to. 

Mission statement 

Our companies mission is to design and make a variety of sports bags using ethical and environmentally friendly materials and practices. We aim to use a minimum of 70% recycled sustainable waist for our product, labels, packaging and marketing.  Our brand is a company that gives back so as a brand we aim to give a percentage of our profits to underprivileged kids to get them into sports, we also aim to donate some of our profits into a charity that helps improve our environment.

Our product is both beneficial to the buyer and our environment in that we offer a luxury sports bag that retains the style and quality of your typical high-end bag yet is made ethically out of recycled materials.

I have been using our mission statement as a guide to help me write the business plan as I keep going back to it and reflecting on wha we really want our brand to achieve, the aim is to reflect this throughout the business to keep our brand consistent and strong.