Researching and Branding

On Wednesday our group met up properly for the first time to discuss our ideas for our niche brand. We discussed what we wanted our niche brand to be and how we wanted it to stand out. We all decided that our brand should be ethical and sustainable because that’s where we feel the fashion industry is going nowadays. Our brand will be a high end sports brand specialising in gender neutral sports bags that are both practical for various different sporting activities yet also fashionable and very wearable for everyday uses. As a group we came up with some good ideas and worked really well together, I think our brand idea is a good one and with a little refining could become a really strong niche brand.

We decided that the overall look of our brand should have a contemporary feel giving it a high-end look that looks good for gym and everyday uses. Our colour pallet will be fairly minimal we’ll be using light greys and blue tones with a few splashes of orange, we thought these colours would fit both men and women and would be perfect for bags. So far we have worked really well as a group with no disagreements, I think we achieved quite alot on Wednesday and it was a good head start to our project. 

During Thursday’s session our group were thinking of names for our brand, I came up with the name Cratous for a brand name, as it’s Greek for god of strength and power, I thought this was very fitting for a sportswear brand. We all liked the name and agreed that having a meaning behind the name would make our brand more individual and would make us stand out more. We then looked to see if there were any brands out there that are already called Cratous and we found a menswear brand called Kratos London, we decided that although a different spelling our chosen name was too similar. 

We ended up choosing the name Frey as we thought it was quite contemporary and simple. From this we continued to think about how our brand will stand out from similar existing brands.  We will create various different social media pages to promote our brand such as Instagram, Twitter, and Facebook.