Today we had a lecture about business plans and how to make our brand stronger, we had a look through different zines from previous years. This was good as it give us an idea of what to focus on for our brand and what makes a good strong brand, we also talked about what needed improving in some of the zines and from that we focused on what needed improving within our brand. When then started to focus more on our business and started to fill out a business model canvas, as a group we struggled to fill this form out as it started to become clear that our brand idea wasn't clear and we weren't quite sure what made our brand different to the usual winter sports bags. I have decided that as my role is branding I will look into other brands and research alot into what branding is and how to create a good brand to see if I can come up with any ideas on how to make our concept stronger to help us progress and move forward.
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