Brand Strategy

Over the past few days I have been looking/researching into brand strategist to help me understand my role better and to refine our brand more. I found a good website (http://www.entrepreneur.com/article/77408) that has been really helpful to look at. Looking up branding has made me realise that as a group we need a stronger identity for our brand, something that will make us stand out and become more niche as this will then attract buyers. 

I came up with the idea of making our winter sports bags out of recycled materials whilst still keeping the high end high quality feel to them. The idea being that our company would be promoting innovative high textiles using sustainable waist,  the theory behind this is that people who partake in winter sports are out making the most of their environment so keeping it healthy by recycling should appeal to them. As a group we had previously discussed that we wanted our company to be ethical I think using recycled materials and or off cut fabric pieces to create our bags would make our company extremely unique. 

Amanda and I had the idea that our company could also give back, we decided that a percentage of our profits would go back into the company, a small percentage would go back to the environment and finally a small percentage would go to underprivileged kids to get them into sports. 

When speaking to the group about this idea they all agreed it would be beneficial in making our brand niche and more appealing to our buyer we agreed to do some more research into recycled materials to help us understand how we can work with them. Creating these high end sports bags would mean the buyer could indulge in a good quality luxury sports bag without feeling guilty or overindulgent. 

Once I finished defining our brand in more detail I decided to play around with logo ideas, one thing I have learnt alot about branding so far is the importance of being consistent, everything has to link and flow nicely for the brand to make any sense. I decided to try and link the name of our brand in with the logo design as we chose the name Frey for it's meaning (image on the left) and the connection it could have with our brand. Frey also known as Freyr was the Norse god of prosperity and peace, I thought these symbols could be incorporated some how into our brands logo design. The Norse god Frey/r was one of the most powerful Norse gods who had alot of power over the weather and in turn the environment which fits in well with our recycled sports bags. Incorporating the meaning of our brand name not the logo is quite important as it is a big representation of our brand and what it stands for so I think it would be nice for that to be recognised in some way. 

The image above shows some of the logo designs I created using some Norse symbols that linked in with the meaning and definition of the name Frey. The logos on the right incorporate the Norse peace symbol, the logos on the left incorporate the symbol of prosperity and the logos on the top left incorporate the F which was the symbol for the god Frey. I have mainly used light grey and blue tones as this is what we agreed our brand colour palette would be. I plan on showing these logos to the group in our next meeting to get their views and opinions on the logos.