Friday, 22 January 2016

Logos and Colour Palette




Colour palette options

Marko and Chloe are the groups product developers, they created these two colour palette boards. We want our bags to appeal to all genders so as a group we decided to pick out the best colours from each board. We all agreed that the pink in the second image was too bright to go on the outside of the bag and much preferred the subtlety of the orange in the first image however we still wanted to use the pink somehow. We decided to compromise and create two colour palettes one for the inside lining of the bag which could be incorporated in with a print and one for the outside of the bag. 

The image on the right shows the two final colour palettes we agreed on, still using quite  simple palette for the outside of the bag to appeal to everyone while hopefully still keeping the bag quite modern and stylish we decided to give the bag a vibrant twist on the inside to make the bag more appealing and exciting. The final colours we chose will be used throughout our brand image which includes websites, apps, and any social media pages as well as being incorporated in our shop layout. 
Adapting the logos

Although Amanda an I are in charge of creating the logos Dani had also created a logo that she was quite adamant we use. I thought the best way to try and overcome this hurdle was to try and come up with a strong logo that incorporates all of our ideas. 
Amanda's Logo Designs


Dani's Logos

The logos below show the adapted logo designs I created using Adobe Illustrator, the aim was to try and incorporate everyones logo design ideas to try and create a logo we are all happy with and proud to show off. Amanda's logos were very contemporary and quite futuristic and although toned down i tried to incorporate this within the font of each logo, I then incorporated the F from my logo still connecting the logo with our brand name while keeping the logo quite modern. Dani's logo incorporates a mountain and I personally feel as if this has been extremely over used within other sports brands especially specialist sports brands however I tried to come up with some other mountain ideas and designs that I thought might look different and make our brand stand out more and look more individual.

My logos

Despite putting alot of effort/meaning into each logo Amanda and I have created our work went unappreciated as the group didn't really take time to consider any of our ideas. Amanda and I decided that it would probably be best just to go with Dani's logo as it saves arguments and it consumes less of our time as we have alot of other work to be focusing on as well and we can't keep going back and forth with logo designs. 






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