Today I created a unisex consumer profile for Frey sport. Our target age is 25-40, our consumers would be quite active people, they would be an adrenaline seeker who is free and young at heart. The consumer would be quite comfortable financially, they are image/fashion and environmentally conscious. They are into their health and may appear quite sporty and athletic.
Our consumer is most likely to live in the city in a modest apartment, in a long term relationship yet does not yet have children. They maintain a very good job one where perhaps they have travelled a lot they are the kind of person to go for the slightly higher end product in order to get the best quality, practical, high end item.
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