Just before Christmas we were put into groups
for our global sourcing project. We will be working together to create a niche
brand. During the Christmas holidays our group spoke alot through a Facebook
group chat. Through messenger we decided on our individual group roles. I will
be focusing on the branding side of things, this will be a nice change from
designing and I feel as though there is alot to learn about how to successfully
brand a company.
We've each been given the task to research a
niche brand that's 1-5 years old. My understanding of the word “niche” is that
it’s an area of the market that specialises in one type of product or service.
I had an idea of what a niche brand was and what I should be looking for
however it took a while to find a brand that interested me or that I
could write about. After a long search I came across a blog “An Expert’s Guide
to Discovering the Coolest New Fashion Labels—Before All Your Friends” the
blog was written by Jasmine Garnsworthy and was interesting to read. In
the blog there was a link to the website Runway2Street where I came across the
brand Kekkai.
I wanted to look into a brand that offers
something completely new and different. Kekkai are a newly
established collaborative label founded in 2014 by two Greek sisters
Emily and Yvonne-Demitra. The sister’s create their designs through
exploring the artistic practice of digital and analogue techniques of pattern
making. Kekkai create unique scarves that can be worn all year round; made
out of silk they are light and big enough to be worn in the summer. I
really like this brand, as you don’t get many brands selling scarves, normally
they are sold as an extra along side garments. The sisters have created scarves
that are vibrant and beautiful. They stand out because they can be
worn throughout the year in a number of different ways. These
scarves are a timeless signature piece that will last a long time this
makes you feel as though they are a worthwhile investment. Through
researching niche brands I've learnt the importance of making sure
your brand has something different to offer. I've gained a better understanding
of what a niche brand is and how to create my own brand. I have also learnt
that creating a niche brand is about playing on your strengths and using your
skills in other areas to create a strong design.
http://stylecaster.com/emerging-fashion-brands/
https://www.runway2street.com
http://kekkai.co.uk
